By Jeff Shultz
Seth Wadley, owner of Seth Wadley Ford in Pauls Valley, could have bought another car dealership in Ardmore or Norman for much less than what he paid when he bought out Marc Heitz Auto Valley.
But he decided to purchase the local Chrysler, Jeep Dodge and GMC dealership to keep his business in Garvin County.
“My focus and commitment is to Pauls Valley and this area,” Wadley said.
Calling the Marc Heitz acquisition his “Taj Mahal,” Wadley said he plans on expanding the dealership much like he did when he purchased the Ford dealership in Pauls Valley.
“When we bought (the Ford dealership) we had 19 employees at that time and now we have 68 full time employees.
“Right now we have around 21 employees at the new dealership and within 60 to 65 days we hope to have 40 to 45 employees,” Wadley said.
Other plans Wadley has for the new dealership includes building a new service department and service drive and adding on to the General Motors building.
Wadley said he has no current plans to move his Ford dealership to the highway.
“We want what’s best for Pauls Valley. We like this location and if we were to move it would leave a huge gap in the business area here,” he said.
Wadley’s commitment to Pauls Valley and the Garvin County area is well documented.
In the past year, the local Ford dealership has donated approximately $300,000 to local and area sports and agriculture programs.
“We have small town values and we believe in this area,” he added.
“That store (the Auto Valley) was owned by a good group, but their main concern was their Chevrolet dealership in Norman.
“My main concern is what goes on in Pauls Valley,” he said.
Wadley took over the Auto Valley dealership on January 31. Negotiations on the acquisition began in mid-November, according to Wadley.
Since then, Seth Wadley Chrysler, Jeep, Dodge and GMC have sold 45 cars.
While selling cars is his primary goal, he’s quick to point out that customer service is a priority for him at both of his dealerships.
“There’s probably someone who has been let down in the past. If we’ve let anyone down in the past, please call me personally and I’ll take care of it,” he said.
•Seth Wadley Ford averages around 200 car sales per month.
•Seth Wadley Ford is the #1 Ford Truck dealer in the state and ranks 3rd in the state in overall Ford sales.
•Seth Wadley Ford stocks around 125 used vehicles and 425 new vehicles
•Plans for are for Seth Wadley Chrysler, Jeep, Dodge and GMC to stock about 75 used cars and around 350 new vehicles